BBA - Bachelor's Degree – Management Stream Course
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BACHELOR OF BUSINESS ADMINISTRATION (30 Seats)

Objective - The Bachelor of Business Administration is bachelor's degree in commerce and business administration. The BBA program usually includes general business courses and advanced courses. The degree is designed to give a broad knowledge of the functional aspects of a company and their interconnection, while also allowing for specialization in a particular area. BBA courses offer an opportunity to acquire professional skills in the early stage of student's career as a management professional. This undergraduate course offers a deep understanding and development of important business skills such as leadership, communication skills, critical thinking, and decision-making study & business management. During the course of BBA, students study business administration and management via theory classes and practical internship. Also, students can choose from BBA specializations like Human Resource Management, Sales, Finance, Marketing and Information Technology.


Pursued - Regular Mode


Eligibility - 10+2 (any stream)/ Equivalent


Duration - 3 years


SCOPE: After completing a BBA, students consider broadening their horizon in order to qualify for top executive positions and promotions and students usually after completing BBA degree pursue MBA. In the span of 3 year this program incorporate training and practical experience in the form of industrial visits, presentations, projects, internships, interaction with experts from the industry. But there are many job opportunities for BBA students in banking, infrastructure management, management consultant firms, advertising, public sector and more.


Job Profile of BBA GRADUATE:
Human Resource Management, where they administer an organization with prerequisites laws and updates. Also, they can do tasks related to an HR Manager in the enrollment and payment structure.


Marketing Executive or Manager do responsible job of promoting an organization's products or services. They analyze and research the market carrying out multiple marketing tasks.


R & D (Research and Development) Executive conducts and manages the development & research programs according to needs of an organization, and ensure tasks are completed within the allotted budget.


Other job positions available are Finance Manager, Information Systems Managers, and Business Consultant.

Subjects

Semester 1

  • English (Compulsory)
  • Punjabi (Compulsory) Punjab History & Culture
  • Financial Accounting
  • Business Organization and System
  • Managerial Economics-I
  • Computer Applications for Business-I
  • Business Communication
*Drug Abuse: Problem, Management and prevention (Compulsory)

Semester 2

  • English (Compulsory)
  • Punjabi (Compulsory) or Punjab History & Culture
  • Business Laws
  • Principles of Management
  • Managerial Economics-II
  • Computer Based Accounting System
  • Fundamentals of Banking
*Drug Abuse: Problem, Management and prevention (Compulsory)

Semester 3

  • English (Compulsory)
  • Punjabi (Compulsory)
  • Statistics for Business
  • Fundamentals of Human Resource Management
  • Indian Financial System
  • Management Accounting
*Environmental Studies

Semester 4

  • English (Compulsory)
  • Punjabi (Compulsory)
  • Financial Management
  • Production and Operations Management
  • Business Environment
  • Operation Research
  • Fundamentals of Insurance
  • Seminar
*Environmental Studies

Semester 5

  • English (Compulsory)
  • Punjabi (Compulsory)
  • Company Law
  • Entrepreneurship and Small Business
  • Cost Accounting

NOTE: For next two papers, student can opt one out of the three.


  • Group A
     Consumer Behavior
     Advertisement & Sales Management

  • Group B
     Industrial relations & Labour Legislation
     Insurance Services Organization Change & Development

  • Group C
     Management of Banking
     Insurance & Risk Management
  • Group D
     ;International Business Environment
     Management of International Business Organization

Semester 6

  • English (Compulsory)
  • Punjabi (Compulsory)
  • Income Tax
  • Fundamentals of Capital Markets
  • Viva-Voce

NOTE: For next two papers, student can opt one area out of the three areas.


  • Group A
     Services Marketing
     E-Marketing

  • Group B
     Training and Development
     Contemporary Issues in Human Resource Management

  • Group C
     Security Analysis and Portfolio Management
     Contemporary issues in Accounting
  • Group D
     Export-Import Management and Documentation
     Global Strategic Management